EUROPE ONLINE SHOP CASE SUMMARY
Case Summary 1. Germany 2 Netherlands 3. Romania I. Douglas is a perfume shop that has branches in many European countries. Go to their European Website ( www.Douglas.eu ) and choose a country. Now choose a perfume and look at the online Douglas shops in other European countries. Is there a price difference? Would you buy your perfume in an online shop in another country? What problems might you experience? II. You are thinking of opening an online shop in the Netherlands. Would you include iDEAL as a payment option? What factors would you take into consideration before taking a decision? The European Union's statistical agency released some data on Internet use and online purchasing in January 2020, with one of the results saying that the European Union's behavior is highly diverse. According to the study, online purchasing has been continuously increasing, particularly among younger consumers in the age groups between 16-24 and 25-54. In addition, Clothes and sp