Case Summmary of Amazon E-commerce Business
II. Answer the following Questions. Answer in paragraph format. 1. Analyze the challenges and opportunities for global companies like Amazon that seek to enter the Middle Eastern market. 2. Considering the Middle East’s e-commerce environment, did Amazon make a sensible decision by acquiring Souq.com? 3. How sustainable is Amazon’s strategy of diversification? Can an entry into the Middle East help Amazon enter other emerging markets with a similar environment?